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The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the style was regarded as erotic and provocative. The bullet bra has also become popular with burlesque and rockabilly enthusiasts, both of which draw inspiration from the 1950s.
Invented in the 1940s, [8] they were fashionable in the 1940s, 1950s, and early 1960s, before softer, more natural-looking bras became fashionable again. They were associated with "sweater girl" pin-ups. In 1990, Madonna revivified interest in the bullet bra when she wore one in a costume designed by Jean Paul Gaultier. [9]
His minimalist bra was a revolutionary departure from the heavy, torpedo-shaped bras of the 1950s and initiated a trend toward more natural shapes and soft, sheer fabrics. [ 48 ] [ 49 ] He also designed the "All-in-None" with a deep, plunging front and the "No-Back" long-line version, which featured a contoured stretch waistband that allowed a ...
During the 1940s and 1950s, the sweater girl became fashionable, supported by a bullet bra (known also as a torpedo or cone bra) as worn by Jane Russell and Patti Page. [120] As outerwear, bras in the form of bikini tops in the 1950s became an acceptable public display. [118]
The company was founded in 1945 in New York City. It was founded with the help of its head designer Lillian Hunau, who also had a special wiring and bust shaping [2] patent which began featuring in bras the following year. 1945 was also the year Exquisite Form became one of the first major brassiere companies to advertise in Ebony Magazine.
Wally Byam began experimenting with the material in the early 1950s, producing a custom 33-foot trailer for newspaper publisher Cornelius Vanderbilt IV in 1952 to take to that year's presidential ...
The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Underwire bras were first introduced to the market in the 1930s, however, it was forced to quit the market because the steel supply was restricted in the 1940s for WWII. Underwire brassiere design re-entered the market as it helped to uplift the shapes of the breasts to form the trendy curvy silhouette with big busts in the 1950s.
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