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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  3. Market demand schedule - Wikipedia

    en.wikipedia.org/wiki/Market_demand_schedule

    At any given price, the corresponding value on the demand schedule is the sum of all consumers’ quantities demanded at that price. Generally, there is an inverse relationship between the price and the quantity demanded. [1] [2] The graphical representation of a demand schedule is called a demand curve. An example of a market demand schedule

  4. Delivery schedule adherence - Wikipedia

    en.wikipedia.org/wiki/Delivery_schedule_adherence

    Some organizations experience problems in producing delivery schedule adherence information this can be caused by a failure of systems to record delivery forecast information, unreliable processes and poor communication between buyer and seller. [4] Ensuring that DSA can be correctly calculated and then improved often forms part of improvement. [5]

  5. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  6. Frequent deliveries - Wikipedia

    en.wikipedia.org/wiki/Frequent_deliveries

    So by 'faking it' what is meant is that the actual delivery schedule will be de-coupled from the resupply triggers in the factory. This can be done by marking a position on the floor, say a rectangular outline of perhaps the same size as the truck, in the loading bay and designating it to be a specific planned delivery or part of one.

  7. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  8. Continuity marketing - Wikipedia

    en.wikipedia.org/wiki/Continuity_marketing

    Continuity marketing is a method of providing goods or services to consumers that relies on direct marketing and continues into perpetuity. [1] Also known as auto-replenishment , [ citation needed ] this relationship continues until the customer ends it by notifying the marketer.

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]