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Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach. Information access is difficult since managers ...
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely. Good research questions seek to improve knowledge on an ...
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Journal of Business Research. The Journal of Business Research is a monthly peer-reviewed academic journal covering research on all aspects of business. It was established in 1973 [1] and is published by Elsevier. The editors-in-chief are Naveen Donthu (Georgia State University) and Anders Gustafsson (BI Norwegian Business School).
Bus. Perspect. Res. Business Perspectives and Research (BPR) is an academic business and management journal that is published twice a year by Sage Publishing in association with the K. J. Somaiya Institute of Management Studies and Research in Mumbai. [1] It is edited by Preeti S Rawat.
Abstract (summary) An abstract is a brief summary of a research article, thesis, review, conference proceeding, or any in-depth analysis of a particular subject and is often used to help the reader quickly ascertain the paper's purpose. [1] When used, an abstract always appears at the beginning of a manuscript or typescript, acting as the point ...
A literature review can be a type of review article. In this sense, a literature review is a scholarly paper that presents the current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources and do not report new or original experimental work.