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Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context. This model was developed in the 1960s, [2] two decades after Maslow's hierarchy of needs was ...
Need for power (nPow) is a term that was popularized by renowned psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes (1938). It was Murray who set out a taxonomy of needs, including needs for ...
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1] McClelland is credited with developing ...
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach, was popularized by the psychologist David McClelland. [1] [non-primary source needed] A need for achievement figures as a secondary or psychogenic need ...
The need for affiliation (N-Affil) is a term that was popularized by David McClelland and describes a person's need to feel a sense of involvement and "belonging" within a social group; McClelland's thinking was strongly influenced by the pioneering work of Henry Murray who first identified underlying psychological human needs and motivational processes (1938).
Charles A. McClelland. Charles Armor [1] [2] McClelland (April 25, 1917 – March 31, 2006) was an American political scientist, systems analyst and Professor International Relations at the San Francisco State University, who was among the first to introduce General Systems Theory in the field of International Relations. [3]
McClelland's learned needs theory states that individuals have three primary needs: affiliation, power, and achievement. The need for affiliation is a desire to form social connections with others. The need for power is a longing to exert control over one's surroundings and wield influence over others.
The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [3] The hierarchy of needs is split between deficiency needs and growth needs, with two key themes involved within the theory being individualism and the prioritization of needs.