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Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Aesthetically pleasing and eye-appealing food presentations can encourage people to consider the contents. Package design has been an important and constantly evolving phenomenon for several decades.
Marketing local and seasonal products e.g. vegetables from regional farms is more easy to be marketed “green” than products imported. Promotion: A communication with the market should put stress on environmental aspects, for example that the company possesses a CP certificate or is ISO 14000 certified. This may be publicized to improve a ...
Ecolabel. Ecolabels (also "Eco-Labels") and Green Stickers are labeling systems for food and consumer products. The use of ecolabels is voluntary, whereas green stickers are mandated by law; for example, in North America major appliances and automobiles use Energy Star. They are a form of sustainability measurement directed at consumers ...
The labeling strategy might also help to transform American burger culture — a saturated-fat ethos that Southern California has helped to cultivate for over a century. From roughly the time a ...
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
The term sustainable packaging is used to describe the development and use of packaging materials and methods that result in improved sustainability. [2] This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) [3][4] to help guide the use of packaging which reduces the environmental impact and ecological footprint.
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Clean label. A clean label is a label on a food, not listing ingredients that may be perceived by consumers as undesirable. Substances having a negative connotation, for example food additives like food colouring, flavours or preservatives are avoided. The packaging may explicitly display positive claims like 'natural', 'without colouring and ...