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Garvin's eight dimensions can be summarized as follows: Performance: brands can usually be ranked objectively on individual aspects of product performance.; Features: features are additional characteristics that enhance the appeal of the product or service to the user.
In business, engineering, and manufacturing, quality – or high quality – has a pragmatic interpretation as the non-inferiority or superiority of something (goods or services); it is also defined as being suitable for the intended purpose (fitness for purpose) while satisfying customer expectations.
John Heskett (26 May 1937 – 25 February 2014) was a British writer and lecturer on the economic, political, cultural and human value of industrial design. Heskett taught primary in the fields of design history and design thinking, and was a professor at the Institute of Design, Illinois Institute of Technology (1989–2004) and the School of Design at Hong Kong Polytechnic University (2004 ...
Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. [11] The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.
Freeze-dried strawberries. Freeze drying, also known as lyophilization or cryodesiccation, is a low temperature dehydration process [1] that involves freezing the product and lowering pressure, thereby removing the ice by sublimation. [2]