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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The philosopher Irving Copi defined argumentum ad populum differently from an appeal to popular opinion itself, [19] as an attempt to rouse the "emotions and enthusiasms of the multitude". [19] [20] Douglas N. Walton argues that appeals to popular opinion can be logically valid in some cases, such as in political dialogue within a democracy. [21]
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Influentials shape opinion through producing testimonials, celebrity endorsement, and expert opinions. Furthermore, they also have credibility and emotional appeal. Their believes shaped from their experiences and academic knowledge provide foundation to the nascent mind. Lastly, the persuasive power add more exertion in this regard.
Eliot begins the essay by stating that the primary problem of Hamlet is actually the play itself, with its main character being only a secondary issue. Eliot goes on to note that the play enjoys critical success because the character of Hamlet appeals to a particular kind of creatively minded critic. According to Eliot, a creative-minded ...
According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...
The bandwagon effect is a psychological phenomenon where people adopt certain behaviors, styles, or attitudes simply because others are doing so. [1] More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular actions and beliefs rallying amongst the public. [2]
One way of thinking holds that the mental process of decision-making is (or should be) rational: a formal process based on optimizing utility. [1] Rational thinking and decision-making does not leave much room for strong emotions. [2] In fact, emotions are often considered irrational occurrences that may distort reasoning. [3]