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The term halo effect is used in marketing to explain consumer bias toward certain products because of favorable experience with other products made by the same company. [17] It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader ...
A normal acronym is a word derived from the initial letters of the words of a phrase, [2] such as radar from "radio detection and ranging". [3] By contrast, a backronym is "an acronym deliberately formed from a phrase whose initial letters spell out a particular word or words, either to create a memorable name or as a fanciful explanation of a ...
An aptronym, aptonym, or euonym is a personal name aptly or peculiarly suited to its owner (e.g. their occupation). [1] Gene Weingarten of The Washington Post coined the word inaptonym as an antonym for "aptonym". [2] The word "euonym" (eu-+ -onym), dated to late 1800, is defined as "a name well suited to the person, place, or thing named". [3]
"Unpaired words" at World Wide Words "Absent antonyms" at 2Wheels: The Return; Words with no opposite equivalent, posted by James Briggs on April 2, 2003, at The Phrase Finder; Brev Is the Soul of Wit, Ben Schott, The New York Times, April 19, 2010; Parker, J. H. "The Mystery of The Vanished Positive" in Daily Mail, Annual for Boys and Girls, 1953
characters in Wizardry: Proving Grounds of the Mad Overlord computer game named after its programmers proper name Trugoy [the Dove] "yogurt" stage name of David Jude Jolicoeur, due to his fondness for yogurt pseudonym [34] Xvid: DivX: a competitor company name Yarg: Gray Allan and Jenny Gray revived the recipe product name Yellek: Kelley
Tmesis – separating the parts of a compound word by a different word (or words) to create emphasis or other similar effects. Topos – a line or specific type of argument. Toulmin model – a method of diagramming arguments created by Stephen Toulmin that identifies such components as backing, claim, data, qualifier, rebuttal, and warrant.
Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1] Some authors treat and use antiphrasis just as irony, euphemism or litotes. [2] When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings ...
A contronym is a word with two opposite meanings. For example, the word original can mean "authentic, traditional", or "novel, never done before". This feature is also called enantiosemy, [1] [2] enantionymy (enantio-means "opposite"), antilogy or autoantonymy. An enantiosemic term is by definition polysemic.