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Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska and mainly jazz) and motor scooters (usually Lambretta or Vespa). In the mid-1960s when they started to fade out, the subculture listened to rock groups with R&B influences such as the Who and Small Faces .
Pete Townshend of The Who with lace sewn into his clothing, 1967. By 1968, the space age mod fashions had been gradually replaced by Victorian, Edwardian and Belle Époque influenced style, with men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats and shirts with frilled collars. Their hair worn below the ...
From the late 1950s until the mid 1960s, Ivy League clothing was considered desirable mainstream apparel for American middle class adults. In Britain during the mid and late 60s, the Mod subculture combined the latest Italian fashions with the attire worn by the heroes in contemporary American films such as Steve McQueen and Paul Newman. [7]
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
John Stephen (28 August 1934 – 1 February 2004), dubbed by the media the £1m Mod and the King Of Carnaby Street, was one of the most important fashion figures of the 1960s. [ 1 ] Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s.
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