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Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
The winning idea was Hootsuite, a moniker submitted by a user named Matt Nathan [12] and based upon "Owly", the dashboard's owl logo, as a word play on the French expression "tout de suite", meaning "right now". In November 2009, the Hootsuite dashboard expanded its offering to support Facebook and LinkedIn and the capability to use Twitter ...
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Introduced in June 2009, the Twitter verification system provides the site's readers with a means to distinguish genuine account holders from impostors or parodies. A symbol displayed against the account name indicates that Twitter has taken steps to ensure that the account has the approval of the person whom it is claimed to be or represent.
Video management software manufacturers are constantly expanding the range of the video analytics modules available. With the new suspect tracking technology, it is then possible to track all of this subject's movements easily: where they came from, and when, where, and how they moved.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence , which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.