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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [ 9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [ 9] These services may even be provided at the place in which the customer makes use of ...

  3. Customer benefit package - Wikipedia

    en.wikipedia.org/wiki/Customer_Benefit_Package

    Customer benefit package. A customer benefit package ( CBP) forms as a part of the operations management (OM) toolkit. It involves a clearly defined set of tangible ( goods) and intangible (services) features that the customer recognizes, purchases, or uses. This can be the real or perceived value that a customer experiences or believes they ...

  4. Decision-making - Wikipedia

    en.wikipedia.org/wiki/Decision-making

    In this style, the individual would research the new job being offered, review their current job, and look at the pros and cons of taking the new job versus staying with their current company. The intuitive style is confidence in one's initial feelings and gut reactions. In this style, if the individual initially prefers the new job because ...

  5. E-democracy - Wikipedia

    en.wikipedia.org/wiki/E-democracy

    The 2016 U.S. presidential election is an example of social media integration in political campaigns, where both Donald Trump and Hillary Clinton actively utilized Twitter as a communication tool. These platforms allow candidates to shape public perceptions while also humanizing their personas, suggesting that political figures are as ...

  6. Youth marketing - Wikipedia

    en.wikipedia.org/wiki/Youth_marketing

    "Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. . More specifically, there is teen marketing, targeting people age 11 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, and young adult marketing, targeting ages 25 t

  7. Video essay - Wikipedia

    en.wikipedia.org/wiki/Video_essay

    A video essay is an essay presented in the format of a video recording or short film rather than a conventional piece of writing; the form often overlaps with other forms of video entertainment on online platforms such as YouTube.

  8. Open innovation - Wikipedia

    en.wikipedia.org/wiki/Open_innovation

    Open innovation is a term used to promote an Information Age mindset toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs. The benefits and driving forces behind increased openness have been noted and discussed as far back as the 1960s, especially as it pertains to interfirm cooperation in ...

  9. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    Essay. An essay is, generally, a piece of writing that gives the author's own argument, but the definition is vague, overlapping with those of a letter, a paper, an article, a pamphlet, and a short story. Essays have been sub-classified as formal and informal: formal essays are characterized by "serious purpose, dignity, logical organization ...