Search results
Results from the WOW.Com Content Network
Online advertising serving process. The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising [4] or television and radio, where the advertising constitutes a one-to-many approach.
A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [3] [4] This system allows advertisers to put online advertising and DOOH advertising before a selected target audience. [5] SSPs send potential impressions into ad ...
Real-time bidding. Real-time bidding ( RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher ...
Digital signal processing ( DSP) is the use of digital processing, such as by computers or more specialized digital signal processors, to perform a wide variety of signal processing operations. The digital signals processed in this manner are a sequence of numbers that represent samples of a continuous variable in a domain such as time, space ...
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising. [3] In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. [4]
Ad exchange. An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.
A digital signal processor ( DSP) is a specialized microprocessor chip, with its architecture optimized for the operational needs of digital signal processing. [ 1]: 104–107 [ 2] DSPs are fabricated on metal–oxide–semiconductor (MOS) integrated circuit chips. [ 3][ 4] They are widely used in audio signal processing, telecommunications ...
Welcome to the Warner Music Group third-quarter earnings call for the period ended June 30th, 2024, at the request of Warner Music Group, today's call is being recorded for replay purposes, and if ...