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The game's genre is "friendship adventures for girls", which Wired deemed to be a new game category created by Brenda Laurel, Purple Moon's co-founder. [1] The game's design was built on the notion of girls not wanting to play as a superhero, rather as a friend, experiencing real-life events, encounters, and emotions that they would understand. [1]
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The game marked the debut of Pleasant Company – the creator of the American Girl franchise – into the digital software space. [11] Linda Ehrmann, vice president of Internet business strategy consulting firm Grey Interactive, said that the video game had a due potential as it was entering a relatively untapped market, commenting that in the interactive media space, "girls are for the most ...
Purple Moon was an American developer of girls' video games based in Mountain View, California. Its games were targeted at girls between the ages of 8 and 14. The company was founded by Brenda Laurel and others, and supported by Interval Research. [5] They debuted their first two games, Rockett's New School and Secret Paths in the Forest, in 1997
Girls' video games are a genre of video games developed for young girls, mainly in the 1990s. [ 1 ] [ 2 ] The attempts in this period by several developers to specifically target girls, which they considered underserved by a video games industry mainly attempting to cater to boys' tastes, are also referred to as the "girls' games movement."
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