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Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo.As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars".
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection ...
According to Coca-Cola's chief marketing officer, Sergio Zyman, Tab Clear was released at the same time, as an intentional "kamikaze" effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi to "kill both in the process". The "born to die" strategy included using the poor-performing Tab brand rather than Coke ...
There's a cola war brewing, and it has nothing to do with Coca-Cola (KO) or PepsiCo (PEP). The battle for brewing home-based pop is heating up now that bottled water magnate Primo Water (PRMW) is ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
PepsiCo's flagship product, Pepsi Cola, has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.
The stories of Coca-Cola and PepsiCo have a lot more in common than brown, fizzy sugar water. Coke was invented by a Southern pharmacist in the late 1800s. So was Pepsi. The family of Coke's
It is one of the most popular cola brands in North America and worldwide, as well as being the original cola. Pepsi, produced and manufactured by PepsiCo, is also one of the most popular cola brands in North America and worldwide. Pepsi is the main competitor and rival of Coca-Cola.