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Legoland Discovery Centre [a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments.Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from 1 + 1 ⁄ 2 to 5 years old. Duplo bricks are twice the size of traditional Lego bricks in each of their three dimensions, making them easier to handle and less likely to be ...
The main resort shop, The BIG Shop, is located at The Beginning and is the largest Lego store in the UK. Picsolve operates the Photo Shop, which sells photographs of visitors aboard rides and attractions in the resort. [24] Food and beverage outlets located at The Beginning include the Hill Top Cafe, a coffee outlet, and the Sweet Stop. [25] [23]
On 18 August 2022, Ireland's first Lego store was opened in Dublin on Grafton Street. [35] On 2 December 2022, an official store was opened in Brescia, bringing the total number of Lego stores in Italy to 29. [36] In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In London at Leicester Square, there is the ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
In November 2014, a store in Azerbaijan opened in partnership with The Zeta Group. [12] In September 2018, a partnership began with Matalan, opening 59 in-store concessions under the name 'Totally Toys'. [13] In December 2018, The Entertainer announced it had rescued Poly Toys in Spain from administration, with 57 stores and 350 jobs saved. [14]
Lego House is a 12,000-square metre building filled with 25 million Lego bricks in Billund, Denmark, located near Legoland and the headquarters of The Lego Group. It is also known as Home of the Brick with reference to Billund, where Lego originates. Visitors can experience a variety of activities during their visit, including physically and ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.