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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...
Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.
In older methods, clean paddy rice was soaked in cold water for 36–38 hours to give it a moisture content of 30–35%, after which the rice was put in parboiling equipment with fresh cold water and boiled until it began to split. The rice was then dried on woven mats, cooled and milled. [11] [12]
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6 cups Ben's Original Ready Rice Whole Grain Brown Rice. 2 pink lady or red apples, cored and diced. 2 red bell peppers, seeded and diced. 3 stalks green onion, whites removed and thinly sliced.
The rice retained up to 65 percent of the thiamine (Vitamin B 1) of raw brown rice and 80 percent of pantothenic acid and more than double the vitamin content of ordinary polished rice. Malek-Yonan's process of steam pressure-cooking rice in its husks forced the vitamins out of the bran and into the kernel itself.
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