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  2. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    Static layouts allow for more control over the aesthetics, and thorough optimization of space around and overlapping irregular-shaped content than dynamic layouts. In web design, this is sometimes referred to as a fixed width layout; but the entire layout may be scalable in size while still maintaining the original proportions, static placement ...

  3. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital advertising strategies that largely rely on Re-targeting or repetitive exposure across websites and platforms are more likely to face the issue of display ad fatigue. Most common example of ad fatigue is Youtube Ads, Published by Google Ads Advertisers around the world.

  4. Comprehensive layout - Wikipedia

    en.wikipedia.org/wiki/Comprehensive_layout

    In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a ...

  5. Holy grail (web design) - Wikipedia

    en.wikipedia.org/wiki/Holy_grail_(web_design)

    In web design, the holy grail is a web page layout which has multiple equal-height columns that are defined with style sheets. It is commonly desired and implemented, but for many years, the various ways in which it could be implemented with available technologies all had drawbacks. [1]

  6. Google Web Designer - Wikipedia

    en.wikipedia.org/wiki/Google_Web_Designer

    Google Web Designer is a drag-and-drop page builder for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. [3] It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts , a Shapes tool, a Pen tool, and 3D tools. [ 4 ]

  7. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]

  8. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Google AdSense is an example of niche marketing. Google calculates the primary purpose of a website and adjusts ads accordingly; it uses keywords on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of the email account or website visitors.

  9. Web banner - Wikipedia

    en.wikipedia.org/wiki/Web_banner

    A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

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