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Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
Capitalist propaganda is promotion of capitalism, often via mass media, education, or other institutions, primarily by the ruling private and political elite. [1] According to critics of capitalism, capitalist propaganda is commonly deployed in capitalist countries to maintain the cultural hegemony of capitalism, by positioning it as the supreme and only valid system, eliminating opposing and ...
Articles regarding concepts defined within, or otherwise related to hegemony —the use of military, cultural and economic power to attain power, manipulate mores of a society, and marginalize opponents to such dominance.
Nowadays, in a media engulfed society, mass media is the main platform and output for carrying out acts of propaganda and for pushing forward agendas. Today, various amounts of modern media can be used to supply propaganda to its intended audience such as, radio, television, films posters handouts music smartphones, just to name a few. [5]
Cultural imperialism may take various forms, such as an attitude, a formal policy, or military action—insofar as each of these reinforces the empire's cultural hegemony. Research on the topic occurs in scholarly disciplines, and is especially prevalent in communication and media studies, [1] [2] [3] education, [4] foreign policy, [5] history ...
Alternative media challenge the dominant beliefs and values of a culture and have been described as "counter-hegemonic" by adherents of Antonio Gramsci's theory of cultural hegemony; however, since the definition of alternative media as merely counter to the mainstream is limiting, some approaches to the study of alternative media also address ...
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
Nonetheless, the story told through the ruling understandings conceals as much as it reveals about society. The task of the Frankfurt School was sociological analysis and interpretation of the areas of social-relation that Marx did not discuss in the 19th century – especially the base and superstructure aspects of a capitalist society. [24]