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The products of the media contain messages that convey the nature of society, the nature of relation of production within the media and the domain of institutions and social process (Golding, 1979). Thus it is crucial to decode media to figure out the latent capitalist ideology within the products of the media, and more importantly to realize ...
Alternative media challenge the dominant beliefs and values of a culture and have been described as "counter-hegemonic" by adherents of Antonio Gramsci's theory of cultural hegemony; however, since the definition of alternative media as merely counter to the mainstream is limiting, some approaches to the study of alternative media also address ...
Capitalist propaganda is promotion of capitalism, often via mass media, education, or other institutions, primarily by the ruling private and political elite. [1] According to critics of capitalism, capitalist propaganda is commonly deployed in capitalist countries to maintain the cultural hegemony of capitalism, by positioning it as the supreme and only valid system, eliminating opposing and ...
Hindi imposition is a form of linguistic imperialism in which the use of Modern Standard Hindi is preferred in Indian states that do not use or desire to use Hindi as a regional language. The term is rooted in the anti-Hindi agitations of Tamil Nadu , where it was proposed for Hindi to be taught in schools in the Madras Presidency .
According to Theodore H. Cohn, "a counterhegemony is an alternative ethical view of society that poses a challenge to the dominant bourgeois-led view". [ 3 ] If a counterhegemony grows large enough it is able to subsume and replace the historic bloc it was born in. Neo-Gramscians use the Machiavellian terms war of position and war of movement ...
Gatekeeping as a news process was identified in the literature as early as 1922, [dubious – discuss] though not yet given a formal theoretical name. In his book 'The Immigrant Press', Robert Park explains the process, "out of all of the events that happen and are recorded every day by correspondents, reporters, and the news agencies, the editor chooses certain items for publication which he ...
Hegemonic masculinity has also been employed in studying media representations of men. Because the concept of hegemony helps to make sense of both the diversity and the selectiveness of images in mass media, media researchers have begun mapping the relations between different masculinities. [45]
Adopted from the work of Gramsci and Stuart Hall, hegemony with respect to media studies refers to individuals or concepts that become most dominant in a culture. Building on Gramsci's ideas, Hall stated that the media is a critical institution for furthering or inhibiting hegemony.