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2. Direct text marketing - Wikipedia

   en.wikipedia.org/wiki/Direct_Text_Marketing

   Direct Text Marketing. Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an ...

3. Comparison of user features of messaging platforms - Wikipedia

   en.wikipedia.org/wiki/Comparison_of_user...

   SMS ( short message service) is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

4. External Short Messaging Entity - Wikipedia

   en.wikipedia.org/wiki/External_Short_Messaging...

   External Short Messaging Entity ( ESME) is an external application that connects to a Short Message Service Center (SMSC) to engage in the sending or receiving of SMS messages. The term was coined by Aldiscon . SME is a term used in many cellular circles to describe a network entity (mobile/cell phone) that can send/receive messages.

5. Klaviyo - Wikipedia

   en.wikipedia.org/wiki/Klaviyo

   Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. [6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host their ...

6. Mobile marketing - Wikipedia

   en.wikipedia.org/wiki/Mobile_marketing

   Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]

7. Personalized marketing - Wikipedia

   en.wikipedia.org/wiki/Personalized_marketing

   Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...