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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
The label also popularised camouflage and leopard-skin prints before creating the designer jean market with the invention of stretch jeans. [1] Advertising for these jeans usually featured a woman's buttocks in skin-tight denim, or in one case obscured by pink fluffy handcuffs, whilst the company logo was two cheeky angels modelled after ...
Kontoor Brands is an American clothing company. [4] [5] It was a spin off from the VF Corporation in May 2019, [6] [7] [8] and markets denim clothing under the Lee, Wrangler and Rock & Republic brand names.
If you're still unsure about upgrading to some Wrangler's, these jeans are beloved by nearly 20,000 Amazon reviewers who've given an overall 4.4-star rating for their quality, appearance and comfort.
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The original Levi's jeans were soon followed by other makers including Wrangler jeans [20] and Lee Cooper. These were frequently accessorised with kippy belts featuring metal conchos and large belt buckles. Leather chaps were often worn to protect the cowboy's legs from cactus spines and prevent the fabric from wearing out. [21]
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