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Names referring to more than one species (e.g., horse or cat) are always in lower case. Botanists generally do not capitalize the common names of plants, though individual words in plant names may be capitalized for another reason: (Italian stone pine). See the discussion of official common names under common name for an explanation.
APA Style is a “down” style, meaning that words are lowercase unless there is specific guidance to capitalize them such as words beginning a sentence; proper nouns and trade names; job titles and positions; diseases, disorders, therapies, theories, and related terms; titles of works and headings within works; titles of tests and measures; nouns followed by numerals or letters; names of ...
Wikipedia avoids unnecessary capitalization.In English, capitalization is primarily needed for proper names, acronyms, and for the first letter of a sentence. [a] Wikipedia relies on sources to determine what is conventionally capitalized; only words and phrases that are consistently capitalized in a substantial majority of independent, reliable sources are capitalized in Wikipedia.
In English and most other languages with upper- and lower-case letterforms, the main elements in proper names are usually capitalized, though there is not quite a one-to-one relationship between fixed use of capital letters (as opposed to incidental capitalization, such as at the start of a sentence) and a text string being a proper name.
Names of planets, moons, asteroids, comets, stars, constellations, and galaxies are proper names, and therefore capitalized (The planet Mars is in the constellation Gemini, near the star Pollux). The first letter of every word in such a name is capitalized (Alpha Centauri and not Alpha centauri; Milky Way, not Milky way).
Do not capitalize the second or subsequent words in an article title, unless the title is a proper name. For multiword page titles, one should leave the second and subsequent words in lowercase unless the title phrase is a proper name that would always occur capitalized , even mid-sentence.
(This capitalization is appropriate because the product type is included in the formal name of the product.) Follow standard English text formatting and capitalization practices, even if the trademark owner considers nonstandard formatting "official", as long as this is a style already in widespread use, rather than inventing a new one: (But ...
The name of an individual work within the series name: the Star Wars franchise, named for the Star Wars film; the Three Colours trilogy, named for films with the prefix Three Colours. Do not capitalize or italicize descriptive terms that are not part of an official series title (as with "franchise" and "trilogy" in those two examples).