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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
Men's full-rise briefs with vertical fly-opening A mannequin wearing women's briefs. Traditional size briefs for both sexes cover the uppermost part of the thigh and extend upward up to (or cover, depending on the design) the navel at the waistband. This style is often referred to as "full rise" or "full cut".
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
Man wearing jeans over boxer shorts. In 1925, Jacob Golomb, founder of Everlast, designed elastic-waist trunks to replace the leather-belted trunks then worn by boxers.These trunks, now known as "boxer trunks", immediately became famous, but were later eclipsed by the popular Jockey-style briefs beginning in the late 1930s.
Panties are women's form-fitting underpants. Typical components include an elastic waistband , a crotch panel to cover the genitalia (usually lined with absorbent material such as cotton ), and a pair of leg openings that, like the waistband, are often made of elastomer .
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