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The Dodge La Femme is a full-sized automobile that was produced by Dodge between 1955 and 1956. The La Femme option was specifically designed for women, [ 1 ] and was available on 1955 and 1956 Dodge Custom Royal Lancer models.
It replaced the Dodge B series of trucks and was eventually supplanted by the Dodge D series, introduced in 1961. Unlike the B series, which were closely related to Dodge's prewar trucks, the C series was a complete redesign. Dodge continued the "pilot house" tradition of high-visibility cabs with a wrap-around windshield introduced in 1955.
The Dodge Town Panel and Dodge Town Wagon are respectively a panel truck and a carryall, manufactured between 1954 and 1966 in the U.S. and between 1954 and 1971 in Argentina by Dodge. [1] The Town Panel and Town Wagon trucks were based upon the design of the Dodge C series pickup trucks with round fenders and wraparound windshields.
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The 1955 Dodge car lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company.Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner.
The civilian Power Wagon continued the lineage of limited production Dodge 4WD trucks from the 1930s, that proved basic four-wheel drive design concepts, primarily for the military. Mechanically derived from Dodge's 1942–1945 3/4-ton WC series military trucks, the Power Wagon was introduced in 1946 as the first civilian production 4x4 truck ...
Her tag line at the end of each ad was "The Dodge Rebellion wants you!" The ad series led to numerous film and television offers and a three-page profile in TV Guide (August 20–26, 1966). By 1968, Dodge executives felt Austin's popularity was overshadowing the cars and began a new "Dodge Fever" campaign with a different model, Joan Anita Parker.