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Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, [ 8 ] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi . [ 9 ]
Red Bull Media House is a media company specialized in sport, lifestyle, music and games. [106] The company publishes several magazines: The Red Bulletin (lifestyle), Servus (food, health and gardening); Terra Mater (nature, science and history); Bergwelten (alpinism) and Seitenblicke (celebrities).
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Chalerm Yoovidhya (born 1950) is a Thai billionaire businessman and co-owner of Red Bull GmbH. As of 2024, Forbes estimates his family's net worth at US$36 billion, making them the wealthiest in Thailand.
The logo depicts two large red bulls charging each other. The bulls are not cattle, but wild gaur, a bovine species native to Southeast Asia and called krathing (กระทิง) in Thai. Dietrich Mateschitz, an Austrian salesman for a German company, found the drink cured his jet lag, [1] [8] and entered into partnership with Chaleo in 1984 ...
Mark Dietrich Mateschitz (German: [ˈmatεˌʃɪt͡s]; born 7 May 1992) is an Austrian billionaire heir who owns 49% of Red Bull GmbH, the energy drink company that was co-founded by his father, Dietrich Mateschitz.
Red Bull Powertrains, abbreviated as RBPT, is a Formula One power unit manufacturing company owned by the Austrian Red Bull GmbH and based in the United Kingdom. The company was formed in 2021 to take over the operation of Formula One power units developed by Honda from 2022 onwards following the Japanese manufacturer's withdrawal from the sport after 2021.
Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking. [24] Advertisers are also embracing social media [ 28 ] [ 29 ] and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.
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