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Women's coaches were rare at early Olympics, and to further reduce the chances of harassment women were accompanied by chaperones. [4] Even men wore one-piece swimsuits covering the body from hips to shoulders up to the 1940s. [5] In 1928, Speedo introduced their racerback silk suit that was optimized to fit the body shape.
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]
After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments – the men’s swimming brief – is making a tentative return.
The LZR Racer Suit unveiling at a press conference in New York City in February 2008. The LZR Racer (pronounced as "Laser Racer") is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane.
Wachner's intention was to transform Speedo from swimwear label to retail concept. [26] Authentic fitness went public in June 1992 and opened its first Speedo Authentic retail store five months later [ 26 ] In 1993, Authentic Fitness had a licensing deal with Oscar de la Renta, Ltd. and had acquired swimwear labels Cole, Catalina, and Anne Cole ...
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