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Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell. Purchased by Amer Sports March, 2017. [2] Atomic: alpine skis, cross-country skis, ski jumping skis, twin tips, bindings, ski boots, ski clothes: Austria: 1955: Founded by Alois Rohrmoser.
Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887. [1] They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES. [2] It is considered the second biggest snowboard company in the world. [3]
K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. [1]
Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. [ 2 ] [ 3 ] The company specializes in products aimed at snowboarders , such as snowboards, bindings , boots , outerwear, and accessories.
Snowboard boots are mostly considered soft boots, though alpine snowboarding uses a harder boot similar to a ski boot. A boot's primary function is to transfer the rider's energy into the board, protect the rider with support, and keep the rider's feet warm. A snowboarder shopping for boots is usually looking for a good fit, flex, and looks.
Snowboard boot bindings are normally screwed onto the snowboard in a permanent orientation which is almost perpendicular to the direction of travel of the snowboard. When a snowboarder reaches the bottom of a run, the rear boot is typically released from its binding to allow the snowboarder to propel himself forward across relatively flat snow.
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