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A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control. NGOs often focus on humanitarian or social issues but can also include clubs and associations offering services to members. Some NGOs, like the World Economic Forum, may also act as lobby groups for corporations.
Social marketing is described as having "two parents". The "social parent" uses social science and social policy approaches. The "marketing parent" uses commercial and public sector marketing approaches. [3] Social marketing has started to encompass a broader range of focus in recent years and now goes beyond influencing individual behavior.
NGOs are independent of governments and can be seen as two types: advocacy NGOs, which aim to influence governments with a specific goal, and operational NGOs, which provide services. [4] Examples of NGO mandates are environmental preservation, human rights promotions or the advancement of women.
Logo of the United Nations Children's Fund (UNICEF), an organization of the United Nations. A nonprofit organization (NPO), also known as a nonbusiness entity, [1] nonprofit institution, [2] or simply a nonprofit, [a] is a legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners.
The campaign, introduced in 2008, works with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections. Since 2009, Tata Tea JaagoRe has been an active component of Tata Tea's marketing initiatives. The focus of Tata Tea's JaagoRe campaign has varied through the years.
The presence of a large non-profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements. [11] With a growing number of non-profit organizations focused on social services, the environment, education, and other unmet needs throughout society, the nonprofit sector is increasingly central to the health and well-being of society. [12]
The principle of value marketing contends that a company "should put most of its resources into value-building marketing investments." One criticism of marketing its short term focus in the sense of promotions and minor improvements. Value marketing seeks to create long term customer loyalty by adding significant value to the consumer offer. [1]
Societal marketing is a philosophy or mindset that informs marketing decisions whereas social marketing is a distinct branch within the marketing discipline. Societal marketing is concerned with the consideration of the social and ethical aspects of marketing planning. Social marketing is concerned with facilitating social change.