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A number offering a directory inquiries service allowing people to request to be put through to a mobile phone number was established in June 2009. [14] 118 800 proved to be controversial, however, when it was revealed that it was making available 15 million mobile numbers that it had bought from market researchers. [15]
The main advantages of phonewords over standard phone numbers include increased memorability and increased response rates to advertising. They are easier to remember than numeric phone numbers; thus, when businesses use them as a direct response tool in their advertising (radio, television, print, outdoor, etc.), their memorability tends to have a favorable effect on response rates.
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Callers dial 1-800 (888 or 866)-FREE411 [373-3411] from any phone in the United States to use the toll-free service. Sponsors cover part of the service cost by playing advertising messages during the call. Callers always hear an ad at the beginning of the call, and then another after they have made their request.
800-The-Info (or 1-800-843-4636) was a toll-free directory assistance (DA) and information service provided in the United States by Verizon. [1] 800-The-Info was subsidized by businesses that purchase advertising space on the service. Callers did not pay for the service, but had to listen to ads.