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The first ad (in the May issue of The Model Maker) offered a 24-page, 15¢ catalog that listed rail, couplers, and electrical supplies. Sales were over US$500.00 for the first year. By 1935, the catalogs were over 80 pages. [1] Within five years, Walthers had grown and a larger quarters were needed.
The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. [4]
Butler Brothers also organized special sale events every few weeks. Stores could order salebills with their own names on them, and in many cases, with sale prices they chose for the merchandise. Manufacturers would offer special prices to get the extra sales inherent by being included in such large promotions, which Butler Brothers would pass ...
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
Athearn also produced trains for the short-lived Cox Models brand of electric train sets in the 1970s. Many of these products were pre-existing items from the Athearn catalog repackaged with Cox branding. [5] Freight cars packaged with train sets sold by Atlas Model Railroad Co. in the 1970s also came from Athearn. [1]
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Consumers Distributing aimed to reduce costs for customers by stocking merchandise in a warehouse-type stocking system instead of displaying them in a costly showroom. Customers made their selections from a catalogue, filled out a form listing the items they wanted, then waited for stock staff to retrieve the items from the warehouse.
Oriental Trading Company is a direct merchant of value-priced party supplies, arts and crafts, toys, novelties, and school supplies. [5] It was founded in 1932 as a wholesaling company.
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