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Catalyst Brands LLC is a parent company formed in 2025 by the merger of SPARC Group and JCPenney. [1] [2] SPARC Group brands include Aéropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand Jeans, and Nautica. [3] [4] [5] JCPenney CEO Marc Rosen is leading Catalyst Brands. [6] [7
Authentic Brands Group and the SPARC Group are seeing green, having just acquired the outdoor label Eddie Bauer. The financial terms of the deal were not disclosed. Pending certain standard ...
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In 1945, soon after he began selling women's clothing as well as men's, Eddie Bauer issued his first mail order catalog. The original mailing list included the names of 14,000 soldiers who had worn Eddie Bauer clothing provided by the United States Army during their service. [7] By 1949, Bauer employed 125 seamstresses.
In August 2021, it was announced that ABG would be acquiring the sports clothing brand Reebok from Adidas for at least US$2.5 billion in a deal expected to close in the first quarter of 2022. [31] Private equity companies CVC Capital Partners and HPS Investment Partners invested $3.5 billion in ABG in a deal that closed in November 2021. [ 32 ]
The 123-year-old department store chain anchors the new company — a joint venture with Sparc Group, which also owns Lucky Brand, Eddie Bauer, Nautica and Aeropostale.
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