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Before 2012, Pepsi One was the last Pepsi variant to include the old logo used from 2003 to 2008, while all the other Pepsi variants had been using the current logo used since late 2008; the only other Pepsi product not using the current logo was Pepsi Throwback, which intentionally used retro packaging. However, Pepsi One's logo was later ...
Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew.Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.
Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002. [73] Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi Max and became the global sponsor ...
A Texas native coming from humble beginnings, Novak served as CEO of Yum! from 1999 to January 1, 2016, where he doubled the number of restaurants to 41,000 and grew the company’s market cap ...
In an Influencers interview with Yahoo Finance Editor-in-Chief Andy Serwer, former Yum! Brands CEO David Novak discussed the infamous failure of Crystal Pepsi as well as how he bounced back as a ...
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .
Former YUM! Brands Chairman & CEO, David Novak, joins 'Influencers with Andy Serwer' to discuss the creation of Crystal Pepsi in the early 1990s.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.