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A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.
Shop fitting is a profession that involves the fit-out of retail outlets like corner shops, department stores, convenience stores, supermarkets and hypermarkets with equipment, fixtures and fittings. It’s carried out by a shop fitter who executes all planning, design, layout and installation of equipment and services.
In this plan there is a path that is unobstructed by shop fixtures, this smoothly guides the consumer through to the back of the store. This is well suited for apparel department stores, as the clothes will be easily accessible. [23] Diagonal plan: uses perimeter design which cause angular traffic flow. The cashier is in a central location and ...
In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Teen apparel retailers American Eagle Outfitters and Urban Outfitters are both making the news today after being beaten up on the market, with both stocks near 52-week lows. While Urban Outfitters ...
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