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Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%- Colombian coffee from coffee blended with beans from ...
The highly successful Juan Valdez branding concept was launched in 1960 to distinguish 100% Colombian coffee from coffee blended with beans from other countries. The trademark character made its debut on a whole-page ad in the Sunday edition of The New York Times on January 6, 1960, featuring a country farmer (campesino) carrying coffee on his ...
Juan Valdez Café is a multinational coffeehouse chain based in Colombia that specializes in coffee retail. Its purpose is to become a member of the worldwide coffee restaurant business, and promote Colombian coffee. It was created by Colombia's National Federation of Coffee Growers through Procafecol S.A.; the latter being a company ...
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In 2007, the European Union granted Colombian coffee a protected designation of origin status. [10] In 2011, UNESCO declared the "Coffee Cultural Landscape" of Colombia, a World Heritage site. [11] The coffee plant had spread to Colombia by 1790. [12] The oldest written testimony of the presence of coffee in Colombia is attributed to a Jesuit ...
1898 Advertisement for J. A. Folger & Company coffee [2] Folger's Golden Gate Coffee advertisement, early 20th century. Folgers Coffee is a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico.
Instant coffee decreases intestinal iron absorption more than drip coffee. One study estimated that, when a cup of instant coffee was ingested with a meal composed of semipurified ingredients, intestinal absorption was reduced from 5.88% to 0.97%, compared to an absorption of 1.64% with drip coffee. [26]
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