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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
She was the first female athlete to be pictured on the front of a Wheaties box, and General Mills stated that Wheaties sales improved after her appearance. [25] [26] [27] In 2019, Retton became a spokesperson for Australian Dream, a pain relief cream; and briefly, in 2023 as a spokesperson for Colonial Penn Life Insurance. [28]
1935 – First woman athlete depicted on a Wheaties box – Golfer and athlete Babe Didrikson Zaharias 1936 – First African American athlete on a Wheaties box – Jesse Owens 1939 – First televised commercial sports broadcast sponsorship, of the 1939 Major League Baseball All-Star Game
Her Olympic success made her the first female athlete to appear on the cover of a Wheaties box. Retton retired from competition in 1986. Her newfound fame made her a household name in the U.S.
Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became the first female athlete to be featured on the front of a Wheaties cereal box, a consumer-culture laurel reserved for ...
Retton even became the first athlete to be sponsored by Wheaties, appearing on the cereal's box soon after. Retton competed on DWTS Season 27, where she was eliminated fifth. DeMarcus Ware
Fauntz parlayed her Olympic success to a career in marketing, modeling, and professional aquatic exhibitions. She became one of the first female athletes to appear on the Wheaties cereal box; she was also one of many celebrities of the time recruited to endorse cigarettes (in her case, Camels) and beer .
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