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Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context.
Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization. As an interdiscipline, translation studies borrows much from the various fields of study that support translation.
According to Lawrence Venuti, every translator should look at the translation process through the prism of culture which refracts the source language cultural norms and it is the translator’s task to convey them, preserving their meaning and their foreignness, to the target-language text. Every step in the translation process—from the ...
In translation studies, the accepted meaning is now as a new translation into the same target language of a previously translated work. [6] The traditional conceptualization holds that the process is linear [ 7 ] or chronological, with retranslation always taking place after the first translation. [ 8 ]
The Interpretive Theory of Translation [1] (ITT) is a concept from the field of Translation Studies.It was established in the 1970s by Danica Seleskovitch, a French translation scholar and former Head of the Paris School of Interpreters and Translators (Ecole Supérieure d’Interprètes et de Traducteurs (ESIT), Université Paris 3 - Sorbonne Nouvelle).
Literal translation, direct translation, or word-for-word translation is the translation of a text done by translating each word separately without analysing how the words are used together in a phrase or sentence. [1] In translation theory, another term for literal translation is metaphrase (as opposed to paraphrase for an analogous translation).
The theory first appeared in an article published by linguist Hans Josef Vermeer in the German Journal Lebende Sprachen, 1978. [2]As a realisation of James Holmes’ map of Translation Studies (1972), [3] [4] skopos theory is the core of the four approaches of German functionalist translation theory [5] that emerged around the late twentieth century.
The polysystem theory, a theory in translation studies, implies using polyvalent factors as an instrument for explaining the complexity of culture within a single community and between communities. Analyzing sets of relations in literature and language, it gradually shifted towards a more complex analysis of socio-cultural systems .