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The Cambridge Dictionary of Sociology is a dictionary of sociological terms published by Cambridge University Press and edited by Bryan S. Turner. There has only been one edition so far. The Board of Editorial Advisors is made up of: Bryan S. Turner, Ira Cohen, Jeff Manza, Gianfranco Poggi, Beth Schneider, Susan Silbey, and Carol Smart. In ...
The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to acquire a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science. [61 ...
For instance, premium pricing is used when a more affluent segment is the target, but a lower-priced strategy might be used when price-conscious consumers are the target. Price can also be used tactically, as a means to advertise, short stints of lower prices increase sales for a variety of reasons such as to shift product over-runs or out of ...
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. This phenomenon is often attributed to gender-based price discrimination , however research shows that the primary cause is women sorting into goods with higher marginal costs .
Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.
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The price of an item is also called the "price point", especially if it refers to stores that set a limited number of price points. For example, Dollar General is a general store or " five and dime " store that sets price points only at even amounts, such as exactly one, two, three, five, or ten dollars (among others).