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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $38.8 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
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More formal styles intended for the workplace or special occasions (such as a cocktail party) included silk blouses in neutral colors or animal prints, [64] tailored pantsuits and skirt suits inspired by the 1980s, [65] collarless coats, [68] and the little black dress, with or without subtle embroidery. [27]
For women, although fundamental customs for formal ball gowns (and wedding gowns) likewise apply, changes in fashion have been more dynamic. Traditional formal headgear for men is the top hat, and for women picture hats etc. of a range of interpretations. Shoes for men are dress shoes, dress boots or pumps and for women heeled dress pumps.
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