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Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement. [1] After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. [ 2 ]
Von Dutch Originals used high-level product placements and celebrity involvement to propel the brand. [13] In the height of the brand's popularity, Britney Spears, Justin Timberlake, and Ashton Kutcher were photographed wearing the Von Dutch trucker hat. [11] Sales reached $33 million in 2003, [15] [16] and as high as $100 million in 2004. [11]
In 2010 it sold via retail outlets, mail order catalogs, and an online store. [4] As of August 2016, it operated more than 450 retail stores throughout the United States. [ 5 ] On May 4, 2020, the company announced that it would apply for bankruptcy protection amidst the COVID-19 pandemic .
Rebooted as a luxury label in 2020, Von Dutch is making its first foray into the category. Skip to main content. News. 24/7 help. For premium support please call: 800-290-4726 ...
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