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1951 Willys Jeep Truck 473 interior 1963 4WD Willys Jeep Truck rear. The Willys Jeep Truck is a truck made by Willys-Overland Motors from 1947 to 1965. The styling and engineering of the Jeep Truck was based on Willys' existing vehicles, the Willys Jeep Station Wagon and the Jeep CJ-2A.
The Jeep Wagon was the first Willys product with independent front suspension. Barney Roos, Willys' chief engineer, developed a system based on a transverse seven-leaf spring. The system, called "Planadyne" by Willys, was similar in concept to the "planar" suspension Roos had developed for Studebaker in the mid-1930s. [10]
The company also began producing the Jeep Wagon/Panel Utility/Pick-up in 1946, [5] and the Jeep Truck in 1947. [6] Seeing a gap in their product lineup, Willys developed the Jeepster to crossover from their "utilitarian" trucks to the passenger automobile market. It was to expand its Jeep work truck focus and thus broaden Willys' customer base. [7]
Willys (pronounced / ˈ w ɪ l ɪ s /, "Willis" [2]) [5] [1] was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys.It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions , and branding the 'jeep' military slang-word into the '(Universal ...
1961 Willys Jeep 101 4 portas (aka "Bernardao") 1963 Brazilian-built CJ-5. While most foreign assemblers focused on the CJ-3B, Brazil received the CJ-5, instead. After having closed their market to imported cars in 1954, assembly of the "Willys Jeep Universal" (as it was known in Brazil) from CKD kits began in 1957. [43]
The F4-134 was introduced in 1950 in the Jeep Truck. [4] Willys vehicles with this engine were designated 4-73 model. [ 6 ] This engine was unavailable in the CJ series until the introduction of the CJ-3B version in 1953, which had a distinctive high hood to accommodate the much taller engine. [ 2 ]
Willys also began almost immediately to brand the term "Jeep" through advertising, applying to trademark it in 1943, and receiving the "Jeep" trademark in 1950. From 1945, Willys focused almost exclusively on selling Jeep branded vehicles, civilian and commercial, as well as utility and military jeeps for (the U.S.) governments.
The Willys MB and the Ford GPW, both formally called the U.S. Army truck, 1 ⁄ 4 ‑ton, 4×4, command reconnaissance, [9] [10] commonly known as the Willys Jeep, [nb 5] Jeep, or jeep, [12] and sometimes referred to by its Standard Army vehicle supply nr. G-503, [nb 6] were highly successful American off-road capable, light military utility ...
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