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  2. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    The field of marketing research is much older than that of market research. [5] Although both involve consumers, Marketing research is concerned specifically with marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. [6]

  3. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    The Handbook of International Advertising Research (2014) Honomichl, J. J. Honomichl on Marketing Research, Lincolnwood, IL: NTC Business Books, 1986. Kim, Kyongseok, et al. "Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010." Journal of advertising 43#3 (2014 ...

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    The field of marketing research is much older than that of market research. [7] Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. [8]

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.

  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    David Ogilvy (1911-1999)- advertising guru, early pioneer of the market positioning concept; Vance Packard - journalist and author, wrote The Hidden Persuaders (1957) which explored the use of motivational research in marketing practice; Charles Coolidge Parlin(1872-1942) - pioneer of market and advertising research methods

  8. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management often implies market research and marketing research to perform a primary analysis. For this, a variety of techniques are implemented. Some of the most common ones include: Qualitative marketing research, such as focus groups and various types of interviews; Quantitative marketing research, such as statistical surveys

  9. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability.