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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

  4. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [1] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2]

  5. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    In a Harvard Business Review article, Kabir Sehgal enumerated three main ways to format emails with military precision: (1) Subject with key words – Key words specify the nature in email (e.g. Action, Sign, Info, Decision, etc.); (2) Bottom Line Up Front (BLUF) – Emails should be short that basically answers the 5W's: who, what, when, where ...

  6. LibreOffice - Wikipedia

    en.wikipedia.org/wiki/LibreOffice

    LibreOffice (/ ˈ l iː b r ə /) [11] is a free and open-source office productivity software suite, a project of The Document Foundation (TDF). It was forked in 2010 from OpenOffice.org, an open-sourced version of the earlier StarOffice.

  7. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through ...

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