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With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others. [27] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. [28]
Folk costume, traditional dress, traditional attire or folk attire, is clothing associated with a particular ethnic group, nation or region, and is an expression of cultural, religious or national identity. If the clothing is that of an ethnic group, it may also be called ethnic clothing or ethnic dress.
John Barbour, a native of Galloway, Scotland, founded J. Barbour and Sons Ltd in South Shields, England, in 1894 as an importer of oil-cloth. [3] [1] John's grandson Duncan, a keen motorcyclist, would also take the company in that direction during his tenure as Barbour became the originator of waxed cotton motorcycling suits and jackets.
In the 21st century, some companies and individuals are working on reviving, preserving, and upholding Vietnamese traditional culture, including Vietnamese clothing and designs. In 2013, researcher Trần Quang Đức published the book Ngàn năm áo mũ, marking the first step in restoring traditional costumes in Vietnam.
In logo designing, retro logos [21] have been highlighted. Brands have incorporated retro logo designs to highlight their brand's voice and message: clean, classic, and reminiscent of the recent past.
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