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  2. Dota 2 - Wikipedia

    en.wikipedia.org/wiki/Dota_2

    Phill Cameron of IGN and James Kozanitis of Hardcore Gamer both praised Dota 2 for its free-to-play business model including only cosmetic items in contrast to other games such as League of Legends, which charges to unlock better "heroes" to play as, with Kozanitis stating that Dota 2 was "the only game to do free-to-play right".

  3. 2021 Mid-Season Invitational - Wikipedia

    en.wikipedia.org/wiki/2021_Mid-Season_Invitational

    The 2021 Mid-Season Invitational was the sixth Mid-Season Invitational (MSI), a Riot Games-organised tournament for League of Legends, a multiplayer online battle arena video game. The tournament was the culmination of the 2021 Spring Split and the first international competition of Season 11.

  4. Jo Brand - Wikipedia

    en.wikipedia.org/wiki/Jo_Brand

    Josephine Grace Brand (born 23 July 1957) [1] is an English actress, comedian, presenter and writer. [2] Starting her entertainment career with a move from psychiatric nursing to the alternative comedy stand-up scene and early performances on Saturday Live, she went on to appear on The Brain Drain, Channel 4's Jo Brand Through the Cakehole, Getting On and various television appearances ...

  5. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

  6. Self-brand - Wikipedia

    en.wikipedia.org/wiki/Self-brand

    When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...