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  2. Consumer neuroscience - Wikipedia

    en.wikipedia.org/wiki/Consumer_neuroscience

    Studies of emotion are crucial to advertising research as it has been shown that emotion plays a significant role in ad memorization. [2] [3] [4] Classically in advertising research, the theory has been that emotion and ratio are represented in different regions of the brain, [3] but neuroscience may be able to disprove this theory by showing that the ventromedial prefrontal cortex and the ...

  3. Catherine Hartley - Wikipedia

    en.wikipedia.org/wiki/Catherine_Hartley

    Hartley's research explores how brain development impacts the evaluation of negative experiences, decision-making, and motivated behavior. Her work has helped to elucidate how uncontrollable aversive events affect fear learning and how learning to control aversive stimuli can improve emotional resilience.

  4. Emotion and memory - Wikipedia

    en.wikipedia.org/wiki/Emotion_and_memory

    The concept of emotional memory and sleep can be applied to real-life situations e.g. by developing more effective learning strategies. One could integrate the memorization of information that possesses high emotional significance (highly salient) with information that holds little emotional significance (low salience), prior to a period of sleep.

  5. Neural correlates of consciousness - Wikipedia

    en.wikipedia.org/wiki/Neural_correlates_of...

    The neural correlates of consciousness (NCC) are the minimal set of neuronal events and mechanisms sufficient for the occurrence of the mental states to which they are related. [2] Neuroscientists use empirical approaches to discover neural correlates of subjective phenomena; that is, neural changes which necessarily and regularly correlate ...

  6. Cognition and Emotion - Wikipedia

    en.wikipedia.org/wiki/Cognition_and_Emotion

    Cognition and Emotion is a peer-reviewed scientific journal with a specific focus on the interplay between thinking and feeling, or cognition and emotion. Within Western thought, cognition and emotion have traditionally been conceived as adversaries.

  7. Psychology of reasoning - Wikipedia

    en.wikipedia.org/wiki/Psychology_of_reasoning

    Studying reasoning neuroscientifically involves determining the neural correlates of reasoning, often investigated using event-related potentials and functional magnetic resonance imaging. [41] In fMRI studies, participants are presented with variations of tasks to determine the different cognitive processes required.

  8. Emotion perception - Wikipedia

    en.wikipedia.org/wiki/Emotion_perception

    Emotion perception refers to the capacities and abilities of recognizing and identifying emotions in others, in addition to biological and physiological processes involved. . Emotions are typically viewed as having three components: subjective experience, physical changes, and cognitive appraisal; emotion perception is the ability to make accurate decisions about another's subjective ...

  9. Affective neuroscience - Wikipedia

    en.wikipedia.org/wiki/Affective_neuroscience

    Affective neuroscience is the study of how the brain processes emotions.This field combines neuroscience with the psychological study of personality, emotion, and mood. [1] The basis of emotions and what emotions are remains an issue of debate within the field of affective neuroscience.