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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

  3. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    CRM – Contact with customer made through the retail store, phone, and fax. eCRM – All of the traditional methods are used in addition to Internet, email, wireless, and PDA technologies. System interface. CRM – Implements the use of ERP systems, emphasis is on the back-end.

  4. Sales force management system - Wikipedia

    en.wikipedia.org/wiki/Sales_force_management_system

    Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The correct arrangement of marketing mix by enterprise marketing managers plays an important role in the success of a company's marketing: [7] Develop strengths and avoid weaknesses; Strengthen the competitiveness and adaptability of enterprises; Ensure the internal departments of the enterprise work closely together

  6. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  7. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

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