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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Some individuals and organizations send flyers through e-mail, a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. Digital flyers can be shared on the internet. The digital flyer may be embedded into the body of the e-mail or added as an attachment to be opened.
The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing.Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events.
The "Welcome to Fabulous Las Vegas" sign, just to the south of the Las Vegas Strip Driver location sign used in England to assist drivers when contacting emergency services. Signage is the design or use of signs and symbols to communicate a message. [1] [2] Signage also means signs collectively or being considered as a group. [3]
Print design techniques have evolved over centuries, beginning with the invention of movable type by the Chinese alchemist Pi Sheng, later refined by the German inventor Johannes Gutenberg. Over time, methods such as lithography, screen printing, and offset printing have been developed, culminating in the contemporary use of digital presses ...
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