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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    This makes the ads less intrusive and more successful in delivering the appropriate content to the right audience. The advertisement algorithm is also capable of monitoring performance so that advertisers or Facebook marketers can modify their audience and the nature, budget, and duration of the ads based on their performance.

  3. Real-time bidding - Wikipedia

    en.wikipedia.org/wiki/Real-time_bidding

    Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

  4. Bid4Assets - Wikipedia

    en.wikipedia.org/wiki/Bid4Assets

    Bid4Assets has conducted tax sales via online auction for more than half of the counties in Washington. In October, 2010, Bid4Assets hosted one of the largest online real estate auctions in the history of the United States in which over 13,000 properties located in Wayne County, Michigan , were auctioned due to unpaid real estate taxes.

  5. List of mergers and acquisitions by Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Meta Platforms (formerly Facebook, Inc.) is a technology company that has acquired 91 other companies, including WhatsApp.The WhatsApp acquisition closed at a steep $16 billion; more than $40 per user of the platform.

  6. Robert Aumann - Wikipedia

    en.wikipedia.org/wiki/Robert_Aumann

    Robert John Aumann (Hebrew name: ישראל אומן, Yisrael Aumann; born June 8, 1930) is an Israeli-American mathematician, and a member of the United States National Academy of Sciences. He is a professor at the Center for the Study of Rationality in the Hebrew University of Jerusalem in Israel.

  7. Aumann's agreement theorem - Wikipedia

    en.wikipedia.org/wiki/Aumann's_agreement_theorem

    The impossibility of agreeing to disagree, in Aumann's theorem, is a necessary condition for the existence of a common prior. A stronger condition can be formulated in terms of bets. A bet is a set of random variables f a {\displaystyle f_{a}} , one for each agent a {\displaystyle a} , such the ∑ a f a = 0 {\displaystyle \sum _{a}f_{a}=0} .

  8. Header bidding - Wikipedia

    en.wikipedia.org/wiki/Header_bidding

    Ad Server Configuration: The publisher must configure their ad server, such as Google Ad Manager, to recognize and process bids from the header bidding auction. [34] This involves setting up order line items that correspond to different bid ranges to ensure that the ad server can compare the header bidding bids against direct sales and other ...

  9. Sponsored search auction - Wikipedia

    en.wikipedia.org/wiki/Sponsored_search_auction

    A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts. It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties.