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  2. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...

  3. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Experiential marketing is a growing trend which involves marketing a product or a service through custom memorable experiences that engage the customers and create emotional attachment to the product/service. [4] [5] Physical and interactive experiences are used to reinforce the offer of a product [6] and make customers feel as if they are part ...

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible.

  5. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

  6. Sustainability advertising - Wikipedia

    en.wikipedia.org/wiki/Sustainability_advertising

    The conventional marketing mix concept was gradually developed during the economic miracle right after World War II and included the 4P's model, introduced around 1960. [8] This model, in which the promotion of products with advertising as one of its main tools plays an important role, was helpful for many industries in many markets."

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  8. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    [5] and "the element of the marketing communications mix that is non-personal, paid for by an identified sponsor, and disseminated through mass channels of communication to promote the adoption of goods, services, persons, or ideas." [6] One of the shortest definitions is that advertising is "a paid, mass-mediated attempt to persuade". [7]

  9. Sensory branding - Wikipedia

    en.wikipedia.org/wiki/Sensory_branding

    Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. It is believed that the difference between an ordinary product and a captivating product is emotion.