enow.com Web Search

  1. Ads

    related to: brand extension fit examples of business cards

Search results

  1. Results from the WOW.Com Content Network
  2. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.

  3. Business card - Wikipedia

    en.wikipedia.org/wiki/Business_card

    Business cards are cards bearing business information about a company or individual. [ 1 ] [ 2 ] They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation (usually with a logo ) and contact information such as street addresses , telephone ...

  4. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...

  5. Co-branding - Wikipedia

    en.wikipedia.org/wiki/Co-branding

    Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

  6. Masstige - Wikipedia

    en.wikipedia.org/wiki/Masstige

    Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". [1]

  7. Massification - Wikipedia

    en.wikipedia.org/wiki/Massification

    Many luxury brands maintain their reputation through brand extension. A brand extension is the use of an established brand name to introduce a new product or service. [3] Luxury brands use this strategy in order to reach a larger audience that may not be exposed to these luxury brands. Consequences of brand extension activity while a company is ...

  1. Ads

    related to: brand extension fit examples of business cards